Google Inc. plans to announce a new service that Web publishers can use to manage their online ad sales and serve up ads each time a consumer pulls up a Web page. Read here in detail- http://online.wsj.com/article/SB120537498814032575.html?mod=technology_main_whats_news
That would make sense, seeing as they paid billions for doubleclick you would think they would do something new with it and this is probably it. Hope it works out for them vs how some of their other projects have turned out in the past
I would never have imagined DoubleClick being worth $3.1 Billion!! Had I known earlier...I'd be working on somethign similar...oh well, looking into the future for some other bright ideas..
That's pretty interesting. I can't wait to see this in practice. Hopefully it will be a nice revenue stream.
Do any of you think Google will ever fully integrate DoubleClick into their current ad operations? Or do you think it will always remain a somewhat-separate component?
I think they will fully integrate DoubleClick into their current ad operations, otherwise they had never taken over it... google always loves new ideas... --Thanks...