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Google to lose exclusive rights to PageRank in 2011

Discussion in 'Google' started by rive0108, Dec 29, 2010.

  1. #1
    For those not aware Stanford actually owns the patent to "PageRank", and Google has exclusive licensing rights to it- but only until 2011.
    The exclusive licensing rights from Stanford will expire shortly, and with It I think you will see the last of Google's Page Rank. With the advent of Google's new Search Engine (caffeine and Instant Search), I think they are effectively phasing it out.

    Form 10-k (2009) filed with United States Securities and Exchange Commission
    http://www.wikinvest.com/stock/Google_(GOOG)/Filing/10-K/2009/F1931284

    Page 15:
     
    rive0108, Dec 29, 2010 IP
    longcall911 likes this.
  2. operationivy

    operationivy Peon

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    #2
    Perhaps this is why we haven't seen a pagerank update since april 2010
     
    operationivy, Dec 30, 2010 IP
  3. xjackx

    xjackx Active Member

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    #3
    Like said in the google forum:

    "Internal pagerank is a notion Google's own secret algorithm. You cannot know how it's computed. Maybe that's part of the patent or not. A patent is basically a concept. Its technological implementation is another matter altogether and there are very good chances that you will not find that information freely available anywhere (e.g. as open source) even after the patent itself expires."
     
    xjackx, Dec 30, 2010 IP
  4. longcall911

    longcall911 Peon

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    #4
    I agree that G is phasing it out. The original concept was innovative for its time, but now, PR has been abused to the point of being worthless.

    I am very curious to see how they will handle the toolbar. My bet is that they'll provide a whole new layout, new icons, new features and they'll hope that no one notices that the green bar is gone. :)
     
    longcall911, Dec 30, 2010 IP
  5. webcosmo

    webcosmo Notable Member

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    #5
    There been all signs Google to drop PR.

    May be its time to say good bye:)
     
    webcosmo, Dec 30, 2010 IP
  6. Aquarezz

    Aquarezz Well-Known Member

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    #6
    True, but some kind of page rating really helps bringing up good websites on top of google and bad websites lower -- their system just didn't function proper anymore, but that could be changed.

    I didn't know about this actually, good to know ;)
     
    Aquarezz, Dec 30, 2010 IP
  7. giorgioarmani

    giorgioarmani Well-Known Member

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    #7
    Bye bye PageRank!

    It was great while it lasted :)
     
    giorgioarmani, Dec 30, 2010 IP
  8. Techie Geek

    Techie Geek Peon

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    #8
    Wow I can't believe you all.

    Pagerank is the main way for Google to "find" the overall trust flowing from links to a single page. Just because the patent expires or they lose their exclusive rights doesn't mean they're going to stop looking at links. (And it's even more stupid to think this is going to make them redesign a toolbar) All the other search engines are also measuring page trust in a way similar to "pagerank".

    Pagerank is one of the better ranking signals. It can't just be "ignored". If Google decides to stop "using" it that means they'll stop assigning trust to links based on the trust of a page.

    It's just a term. You're all basically saying "Google is going to stop looking at links to compute page authority."
     
    Techie Geek, Dec 30, 2010 IP
  9. rive0108

    rive0108 Peon

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    #9
    See, thats were you are mistaken.

    When Google removed the PageRank from webmaster tools, they said this:
    Furthermore, Google "caffeine" is designed in part to detect link manipulations, and assign "link value", it then updates in real time the SERPs and is reflected in Google's "Instant Search" it also assigns "value" to a link dependent on the speed- Those that are slow, engage in "link manipulation", or otherwise are assigned little value, will see their value in the SERPs eroded. That is the way Google appears to be doing it now.

    Caffiene operates similiar to the Internal Pagerank, and external ranking is shown in Ranking of SERPs and Instant Search results.
     
    Last edited: Dec 30, 2010
    rive0108, Dec 30, 2010 IP
  10. reihaan

    reihaan Member

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    #10
    Nice information dude i like the way you guided thanks again:)
     
    reihaan, Dec 30, 2010 IP
  11. xjackx

    xjackx Active Member

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    #11
    Pagerank is still alive.

    PageRank is not dead. As I mentioned above, we continuously update our internal PageRank, and for the time being we'll continue to update the Toolbar PageRank occasionally.

    http://www.google.com/support/forum/p/Webmasters/thread?tid=25ddb903338c4cb0&hl=en&start=40

    :)
     
    xjackx, Dec 30, 2010 IP
  12. Techie Geek

    Techie Geek Peon

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    #12
    Google Caffeine was designed to return results faster from faster pages.

    I agree with Susan. If she came to DigitalPoint she'd have a heart attack. 90% of the people here are trying to beat the system with some link exchanges or link wheels or directory submissions or other stuff. Do you realize how few people are actually "whitehat" here on DigitalPoint?

    Google doesn't want people to focus on increasing their pagerank. Google wants people to focus on improving their websites. They want people to focus on adding more unique and helpful content. They want people to speed up their sites. They want people to earn links because of the quality of the content they have created. That's why they removed that pagerank meter from the Webmaster Tools.
     
    Techie Geek, Dec 30, 2010 IP
  13. iamasuccess

    iamasuccess Peon

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    #13
    How does the pr going away effect the backlinks our sites are getting ?
     
    iamasuccess, Dec 30, 2010 IP
  14. simple007

    simple007 Active Member

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    #14
    now this is the truth behind no PR update.. .Thx for sharing with us....
     
    simple007, Dec 30, 2010 IP
  15. marcbrown2050

    marcbrown2050 Peon

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    #15
    O ya ya..you're absolutely right. That's why my site PR is not upgrading.
     
    marcbrown2050, Dec 30, 2010 IP
  16. rohnsmith

    rohnsmith Active Member

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    #16
    the changes Google has developed are being horrible some of the webmasters .and yes it may be the possible reason for last Pr update..
     
    rohnsmith, Dec 30, 2010 IP
  17. deltagci

    deltagci Peon

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    #17
    Maybe Google started update process today!
     
    deltagci, Dec 30, 2010 IP
  18. xc06

    xc06 Well-Known Member

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    #18
    Google lose exclusive rights, but still have the right to use the Pagerank, do I understand correctly?
     
    Last edited: Dec 30, 2010
    xc06, Dec 30, 2010 IP
  19. sidduz

    sidduz Peon

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    #19
    I think, Google will extend the rights for sure!
    Because of the PR scale, Google have been relying and working on the alg to predict the quality of the Websites and all. In short Google have acted as Dad of Internet by keeping this PR in hands.....
     
    sidduz, Dec 30, 2010 IP
  20. Jim4767

    Jim4767 Notable Member

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    #20
    Here's the relevant section (in red type) of Google's 2009 report to the SEC — http://www.wikinvest.com/stock/Google_(GOOG)/Filing/10-K/2009/F1931284

    The first version of the PageRank technology was created while Larry and Sergey attended Stanford University, which owns a patent to PageRank. The PageRank patent expires in 2017. We hold a perpetual license to this patent. In October 2003, we extended our exclusivity period to this patent through 2011, at which point our license will become non-exclusive.

    The PageRank patent expires in 2017. Google's license to the patent is perpetual. Google's "exclusivity period" to the patent extends through 2011. So in all cases posters have discussed above, keep in mind that Google holds "exclusivity" to the patent for all of 2011. That's another full year from now.
     
    Jim4767, Dec 30, 2010 IP