I'm not sure if this will take the place of their proposed business account profiles. I hope it does, because just like with facebook pages, business specific locales usually come with limited movements... for example you cannot go out and friend from a page with facebook... if this carried over to google+ then this means we would not be able to go out and circle and organize contacts as a business profile... it's this I'd like to see not happen.
I think it's no-brainer that Google+ is being used by Google to valuate the social presence of the site. The questions is which social sites Google pays more attention to (FB, Twitter, Linkedin)?
I've recently joined G+ and noticed that some members there have their domain name as their profile name. Does anyone know how it is done? I tried to Google it, but didn't find an answer.