Well my 7 month old e commerce website was doing really well in google results with 150 pages indexed. Now it seems over the last week google has thrown 140 of them pages into supplemental results Traffic from google is now non exsistent Sales are down Might seem strange but this happened around the same time i was implementing google checkout into the site, then decided against it, due to goggles strict logo policy which did not fit in with the current layout of the store. Ah google hell, dont you just love it
Give it a little time to see if any improvements. Is your industry very competitive? The best way to get out of the supplemental results is build quality links. Links to your home page, product pages, etc. Also, do another round of on-site opitmization may help. If your site generates similar tags for all products, that may be a reason why Google put your contents into supplemental. Best of luck!
Things you can do: 1. Make a few changes to your supplemental pages, stick out your main content before anything else. 2. Fill your pages with concrete, unique and original content. Be lengthy. 3. Build an organic link structure within yours site, leaving no pages on islands. 4. Write title and description specifically for each of your pages, don't duplicate them. 5. Make sure there's no duplicate content within your site. 6. Get more quality backlinks. Forget about the other 5 if you can do 6 well enough. That's actually what Google most care about right now.
Thanks for the replys and tips guys. The store is running with seo links, and a header tag script. Catergory and product pages have unique descriptions. Have a generic sitemap, and google sitemap. Work I have done since being thrown into supps.... Cut down to 5 or 6 keywords. I have also added a ALL PRODUCTS page to help spiders. Working on backlinks Adding some more products to get spiders intrested again. Hopefully see a change next month
I am sure that it has nothing to do with Google Checkout. If all the pages are having the same title, meta keyword and description, try changing them. BTW, can you post the link to your site here?
Google seems to really dislike e-commerce site. After you make all the SEO improvements, it's still a long wait. Don't forget the other search engines as they aren't so harsh on e-commerce sites.
One of my sites also has about 98% of my pages in the supplemental index. I have over 7,000 pages indexed in google but only about 23 of them are NOT in the supplemental results. The only way I know how to get them out of the supplemental results is to have different title and meta tags and to get links pointing directly to the pages. I have tried doing that but it is really hard to get links pointing to over 7,000 pages. Does anybody have any other suggestions??
Meta keywords and descriptions are unique on each page. Not really wanting to post this particular website up on here, due to the fact it is competing in a very small un saturated market. Plus I dont really want my competitors getting wind of the current problems. I know it would help you diagnose the problem i'm having, so thanks for trying. I did find in my stats that I had 400+ 302 redirects, and when i checked the logs only google accessed them pages. So the 302 has now been ressolved.
On a couple of sites I worked on a while ago a lot of the pages were in the supplemental index. I noticed that most of those pages did not have a lot of unique content... the main template code was overshadowing the small amount of content that was on those extra pages I had. Plus all the pages Title tags started with the website name... so to Google they probably looked all the same, and got caught by the duplicate filter. Make sure the ratio of unique content to template code (like menu's, footer etc) is maybe over 50% and Try change your Title/Description tags to be unique for each page, I do this by default now... I always target a page to particular keywords