Google takes a swing at Pinterest, can we utilize that?

Well hi everyone, I just recently wrote something about Create the new offering inline of Collections by Google+ team, thought to seek out your points of views as well.

Newly launched Google+ Create (March 2016), is a kind of Pinterest for intelligentsia. Whereas Pinterest is visually-oriented, largely design-based and appeals mainly to women, Google Create allows themed boards of relevant content on a topic, that you can share, and has no gender bias from a content point of view. So in Pinterest, you might have a board called “home decor” and pin some shots of funky decorating you like from other people’s boards, to create a collection of pictures much like an online scrapbook.

In Google Create, you create boards of relevant content, so you might have a board on “search engine optimisation” and collate some of your favourite authored blogs on the topic along with other referenced articles. Google Create is in fact an extension of Google Collections, launched last May. Create rewards and celebrates Google+ users who have mastered the art of putting Collections together. Members of Google+ Create receive a verified profile, early access to new features, a private channel with the Google+ team and special audience-building opportunities.

I am more curious to know:
What do you guys think of this move by Google? Is it a swing at Pinterest?
Can we as digital marketers utilize that?