Google Tag Manager integration for Enhanced eCommerce in C# ASP.NET

Discussion in 'Programming' started by DesignBytes, Oct 31, 2016.

  1. #1
    Hi Guys,
    I have done small ecommerce website in C# ASP.net for one of my client, now he wants me to integrate it with Google Tag manager for Advanced ecommerce tracking. Has given me some tradeoffs to be recorded and the scripts to be integrated.

    Now since I am all new with Google Tag manager , considering the app is built in C# ASP.net can you guys write me breif steps where do I need to begin / how ?

    Thanks
    CB
     
    DesignBytes, Oct 31, 2016 IP
  2. Einheijar

    Einheijar Well-Known Member

    Messages:
    539
    Likes Received:
    13
    Best Answers:
    3
    Trophy Points:
    165
    #2
    Einheijar, Oct 31, 2016 IP
  3. DesignBytes

    DesignBytes Notable Member

    Messages:
    1,237
    Likes Received:
    31
    Best Answers:
    0
    Trophy Points:
    200
    #3
    Thanks for sharing the link, much useful.

    Based on my customers need who wants to track certain actions on the website like
    a. click of banners,
    b. clicking of items,
    c. cart steps

    using Google Tag Manager and Enhanced eCommerce, what I could figure out is we need to:
    1. Integrate the tag manager analytics script in the website
    2. make tags to the click areas to be tracked in tag manager
    3. embed JSON data calls from our website to google so necessary information can be shared ( following up the point 2 above )

    That's it

    Am I missing something or incorrect somewhere ?

    CB
     
    DesignBytes, Nov 1, 2016 IP