As i've always said, Adwords is the biggest scam going, next to cigarettes of course. But there are always fools (Google apologists) willing to pay and defend "G" (as you'll see below in some comments) for anything put out. So this lawyer decided he was not gonna stand for it and sued Google for 0 conversions... LOL Google sued over poor conversions
There are a lot of reasons to criticise the way google runs adwords - but I don't see any in that piece. No advertising program promises sales. And he'll lose his case.
If I'm right he's suing them because they've promoted his page on parked domains. But I don't know why would that be a problem... Well I guess that the conversion on parked domains isn't as good as on real domains
To have a realistic case he'd have to show that it was impossible to get conversions on parked domains - i.e. that nobody ever has done - which isn't the case, and that he was getting a healthy rate of conversions from the other parts of his campaigns, which from other things I've read about the case, wasn't true either.
He's not going to win, in the "contract" between him and Google, there's no guarantee of conversions. Google Adwords is not much different than a newspaper printing your ad. Also, the design of his website, levitteinternational.com, is absolutely lame and it might explain why no one was interested in his services. I suspect even a 1990s-style of homepage full of animated GIFs would have a higher conversion rate. At least there'd be <b>something</b> to attract the attention of the reader.