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Google Start Testing CPA Ads

Discussion in 'AdSense' started by tlainevool, Jun 21, 2006.

  1. darker123

    darker123 Peon

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    #41
    I have received from adsense team a confidential notification about their new CPA program. It looks like they are selecting large publishers to test out the new ad revenue stream. I checked out the PDF file nd the prices are as follows anywhere between $19 and $46. The list of advertisers is short only 9 companies for now.
    Did anybody else get this offer from Google adsense?
    Here is the copy of attached email:

    Subject: You have been selected to participate in an AdSense feature
    test
    SEMrush

    > The Google AdSense team would like to invite you to test a
    > feature that provides you with a new way to earn revenue
    > from your website by hosting ads that are compensated based
    > on a Cost-Per-Action (CPA) basis. These ads are very
    > different in that you will be able to choose amongst a
    > selection and you will also have more flexibility in
    > promoting them.
    >
    > We want you to be one of the first people to try out this
    > new revenue model from our ads. Only a limited number of
    > publishers have been invited to try out this feature, and
    > we hope you'll give it a try and let us know what you
    > think. Given the limited nature of this test, this
    > invitation is non-transferable.
    >
    > How does this work?
    > If you're interested in participating, please see the Ad
    > Menu in the attached PDF and email us within 3 business
    > days. In your email, tell us which ads you would like to
    > host on your site. We will then send you the Ad Code for
    > the requested ads. It's that simple.
    >
    > To get more information about the test, please see the FAQ
    > section in the attached PDF.
    >
    > Thank you,
    >
    > The Google AdSense Team
     
    darker123, Jun 21, 2006 IP
    SEMrush
  2. TheHoff

    TheHoff Peon

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    #42
    TheHoff, Jun 21, 2006 IP
  3. dragons5

    dragons5 Well-Known Member

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    #43
    can't wait for this to be available
     
    dragons5, Jun 21, 2006 IP
  4. jackburton2006

    jackburton2006 Peon

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    #44
    No, that's why most people love CPC so much -- when a visitor clicks, you are automatically paid, you don't have to wait for them to buy/do/sign up for something, which they invariably don't do. That's why affiliate marketers spend thousands getting very targeted traffic to their site in hopes of converting with CPA. You can make good money from a regular site if you pick the right CPA ads, but for most people, CPC will almost always earn you more.
     
    jackburton2006, Jun 21, 2006 IP
  5. jackburton2006

    jackburton2006 Peon

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    #45
    Why? Just use the billion other CPA affiliates already out there. Have you ever heard of Commission Junction? Clickbank? Linkshare?
     
    jackburton2006, Jun 21, 2006 IP
  6. MediaHustler

    MediaHustler Well-Known Member

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    #46
    MediaHustler, Jun 21, 2006 IP
  7. MediaHustler

    MediaHustler Well-Known Member

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    #47
    Yes I know this but i'm saying if they do signup/do/buy it's generally more than the click, right?
     
    MediaHustler, Jun 21, 2006 IP
  8. tanfwc

    tanfwc Peon

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    #48
    Interesting, can't wait for them to come out ... :D
     
    tanfwc, Jun 21, 2006 IP
  9. tlainevool

    tlainevool Guest

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    #49
    Yes, the amount you get for an "Action" tends to be much more than the amount you get for a click. But, obviously the rate of conversion per impression is going to be lower than a CTR would be.

    In a perfect market, the revenue would be the same for either. Since things are not perfect, smart webmasters figure out what combinations of CPM/CPC/CPM for particular niches pays off the best.
     
    tlainevool, Jun 21, 2006 IP
  10. toomuch72

    toomuch72 Peon

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    #50
    I just don't get it?? Why would anyone want to pay 1/3, of the commission that a product producer is offering to another party? If you made the sell you deserve 100% of the offered commssion.

    Jack Burton said it best(above) go to the affiliate programs out on the net sign up and get all the CPA ADS you ever wanted and you get 100% of the commissions.

    I also don't see it working contextually since Google has a hard enough time getting CPC ads to fit the content of the webpages. When you are selling a product that product often fits in much more categories than just some matching words. Take a candy company for example: They are really pushing "candy canes." This would require targeting to "candy", "christmas","kids","boys","girls","peppermint" and then what if that comapny wants to pile on all of their products the list would go on forever "peanut brittle", "chocolate", "hard candy." I just can't see googles technology being able to properly target these ads.

    So this defeats the entire idea of contextual. In my eyes.

    EDIT: On the Plus side Google wont really get upset for clicking your own ads. Or upselling the products--In fact they may encourage it.
     
    toomuch72, Jun 21, 2006 IP
  11. jackburton2006

    jackburton2006 Peon

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    #51
    Yes. It's like that with ALL CPA programs. ;)
     
    jackburton2006, Jun 21, 2006 IP
  12. tlainevool

    tlainevool Guest

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    #52
    The CPA ads will not be contextual. You choose which ads are displayed on your site.
     
    tlainevool, Jun 22, 2006 IP
  13. MediaHustler

    MediaHustler Well-Known Member

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    #53
    Well I think if your sites is relevent to the CPA ads you have a really good chance on sime nice conversions.
     
    MediaHustler, Jun 22, 2006 IP
  14. www.AmCy.org

    www.AmCy.org American CyberSpace®

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    #54
    I welcome the competition, as this will keep CJ on their toes.

    I'll probably stick with CJ, unless publishers start reporting that the G version is overwhelmingly superior.

    As always, IMO.
     
    www.AmCy.org, Jun 22, 2006 IP
  15. Art

    Art Peon

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    #55
    Am I the only one who got a strange sense of satisfaction from reading that announcement? Unless of course... Google's fondness for Javascript hurts it in the end.

    Perhaps this will compel CJ to start listening to its affiliates.
     
    Art, Jun 22, 2006 IP
  16. azn_romeo_4u

    azn_romeo_4u Peon

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    #56
    yeah if you made this much

    [​IMG]
     
    azn_romeo_4u, Jun 22, 2006 IP
  17. Silent

    Silent Banned

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    #57
    it means no one can get into it unless they get an invitiation from google ?
    or I am missing something ?

    thanks.
     
    Silent, Jun 22, 2006 IP
  18. Agent47

    Agent47 Well-Known Member

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    #58
    One thing I really don't understand is that why google not allowing publishers to encourge people to click on the CPA ad? How will we generate a lead or sale? It definitely is not a CPC ad and is not going to harm the advertiser if someone clicks it. They have the same policy for firefox and adsense referrals. I would consider a good affiliate program that can at least allow me to promote their product.
     
    Agent47, Jun 22, 2006 IP
  19. CuXe

    CuXe Peon

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    #59
    CPA is a nice way to clean up the mess CPC created.... but is this beta testing for a few advertisers or is it for everyone to try?... i haven't received an email from google about this new affiliate network
     
    CuXe, Jun 23, 2006 IP
  20. ainmohd

    ainmohd Peon

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    #60
    According to Ineedhits.com today "Google is testing a new "Cost per Action" advertising model."

    "The new Cost-per-Action model, which is the basis for eBay's AdContext and Google's current testing, means that advertisers will only incur charges when orders have been placed, or specified actions have been undertaken (i.e. Sign-up to a newsletter)."

    Anybody anything to comment?
     
    ainmohd, Jun 23, 2006 IP