Google Start Testing CPA Ads

I have received from adsense team a confidential notification about their new CPA program. It looks like they are selecting large publishers to test out the new ad revenue stream. I checked out the PDF file nd the prices are as follows anywhere between $19 and $46. The list of advertisers is short only 9 companies for now.
Did anybody else get this offer from Google adsense?
Here is the copy of attached email:

Subject: You have been selected to participate in an AdSense feature
test


> The Google AdSense team would like to invite you to test a
> feature that provides you with a new way to earn revenue
> from your website by hosting ads that are compensated based
> on a Cost-Per-Action (CPA) basis. These ads are very
> different in that you will be able to choose amongst a
> selection and you will also have more flexibility in
> promoting them.
>
> We want you to be one of the first people to try out this
> new revenue model from our ads. Only a limited number of
> publishers have been invited to try out this feature, and
> we hope you'll give it a try and let us know what you
> think. Given the limited nature of this test, this
> invitation is non-transferable.
>
> How does this work?
> If you're interested in participating, please see the Ad
> Menu in the attached PDF and email us within 3 business
> days. In your email, tell us which ads you would like to
> host on your site. We will then send you the Ad Code for
> the requested ads. It's that simple.
>
> To get more information about the test, please see the FAQ
> section in the attached PDF.
>
> Thank you,
>
> The Google AdSense Team

 

Was it really so confusing who left it for you? You seemed to have figured it out, but next time I won't assume you're so bright.

If you have nothing to contribute to this thread about Google's new ad network, please refrain from off topic posting in it.

Other coverage of this story:

http://battellemedia.com/archives/002662.php
http://blog.outer-court.com/archive/2006-06-21-n17.html

 

can't wait for this to be available

 

No, that's why most people love CPC so much -- when a visitor clicks, you are automatically paid, you don't have to wait for them to buy/do/sign up for something, which they invariably don't do. That's why affiliate marketers spend thousands getting very targeted traffic to their site in hopes of converting with CPA. You can make good money from a regular site if you pick the right CPA ads, but for most people, CPC will almost always earn you more.

 

Why? Just use the billion other CPA affiliates already out there. Have you ever heard of Commission Junction? Clickbank? Linkshare?

 

Ok i'll go post in one of the other 3 threads relating to this topic.

 

Yes I know this but i'm saying if they do signup/do/buy it's generally more than the click, right?

 

Interesting, can't wait for them to come out ...

 

Yes, the amount you get for an "Action" tends to be much more than the amount you get for a click. But, obviously the rate of conversion per impression is going to be lower than a CTR would be.

In a perfect market, the revenue would be the same for either. Since things are not perfect, smart webmasters figure out what combinations of CPM/CPC/CPM for particular niches pays off the best.

 

I just don't get it?? Why would anyone want to pay 1/3, of the commission that a product producer is offering to another party? If you made the sell you deserve 100% of the offered commssion.

Jack Burton said it best(above) go to the affiliate programs out on the net sign up and get all the CPA ADS you ever wanted and you get 100% of the commissions.

I also don't see it working contextually since Google has a hard enough time getting CPC ads to fit the content of the webpages. When you are selling a product that product often fits in much more categories than just some matching words. Take a candy company for example: They are really pushing "candy canes." This would require targeting to "candy", "christmas","kids","boys","girls","peppermint" and then what if that comapny wants to pile on all of their products the list would go on forever "peanut brittle", "chocolate", "hard candy." I just can't see googles technology being able to properly target these ads.

So this defeats the entire idea of contextual. In my eyes.

EDIT: On the Plus side Google wont really get upset for clicking your own ads. Or upselling the products--In fact they may encourage it.

 

Yes. It's like that with ALL CPA programs.

 

The CPA ads will not be contextual. You choose which ads are displayed on your site.

 

Well I think if your sites is relevent to the CPA ads you have a really good chance on sime nice conversions.

 

I welcome the competition, as this will keep CJ on their toes.

I'll probably stick with CJ, unless publishers start reporting that the G version is overwhelmingly superior.

As always, IMO.

 

Am I the only one who got a strange sense of satisfaction from reading that announcement? Unless of course... Google's fondness for Javascript hurts it in the end.

Perhaps this will compel CJ to start listening to its affiliates.

 

yeah if you made this much

 

it means no one can get into it unless they get an invitiation from google ?
or I am missing something ?

thanks.

 

One thing I really don't understand is that why google not allowing publishers to encourge people to click on the CPA ad? How will we generate a lead or sale? It definitely is not a CPC ad and is not going to harm the advertiser if someone clicks it. They have the same policy for firefox and adsense referrals. I would consider a good affiliate program that can at least allow me to promote their product.

 

CPA is a nice way to clean up the mess CPC created.... but is this beta testing for a few advertisers or is it for everyone to try?... i haven't received an email from google about this new affiliate network

 

According to Ineedhits.com today "Google is testing a new "Cost per Action" advertising model."

"The new Cost-per-Action model, which is the basis for eBay's AdContext and Google's current testing, means that advertisers will only incur charges when orders have been placed, or specified actions have been undertaken (i.e. Sign-up to a newsletter)."

Anybody anything to comment?