1. Advertising
    y u no do it?

    Advertising (learn more)

    Advertise virtually anything here, with CPM banner ads, CPM email ads and CPC contextual links. You can target relevant areas of the site and show ads based on geographical location of the user if you wish.

    Starts at just $1 per CPM or $0.10 per CPC.

Google Start Testing CPA Ads

Discussion in 'AdSense' started by tlainevool, Jun 21, 2006.

  1. #1
    According to Seeking Alpha, AdSense is starting to test Cost-Per-Action ads

    He got an invitation to try out the new offersing
    SEMrush
    Very interesting.
     
    tlainevool, Jun 21, 2006 IP
    SEMrush
  2. Travis

    Travis Peon

    Messages:
    539
    Likes Received:
    15
    Best Answers:
    0
    Trophy Points:
    0
    #2
    Now THIS is interesting...They're picking up on their CPA program sort of (Adsense, adwords, firefox, Picasa2 etc)... Sounds very interesting, may be required to be a premium adwords advert. to get this special treatment?
     
    Travis, Jun 21, 2006 IP
  3. MediaHustler

    MediaHustler Well-Known Member

    Messages:
    1,860
    Likes Received:
    46
    Best Answers:
    0
    Trophy Points:
    120
    #3
    CPA generally generate more revenue right?
     
    MediaHustler, Jun 21, 2006 IP
  4. Mong

    Mong ↓↘→ horsePower

    Messages:
    4,773
    Likes Received:
    730
    Best Answers:
    0
    Trophy Points:
    185
    #4
    Nice if it get public soon :)
     
    Mong, Jun 21, 2006 IP
  5. tlainevool

    tlainevool Guest

    Messages:
    1,072
    Likes Received:
    52
    Best Answers:
    0
    Trophy Points:
    0
    #5
    That depends on a lot of things, off the top of my head:
    1) what type of site you have (product oriented or informational),
    2) what type of visitors you have (are they in a buying or browing mood?),
    3) what type of ad (CPM vs CPC vs CPA) advertisers in that niche prefer
     
    tlainevool, Jun 21, 2006 IP
  6. DaVe™

    DaVe™ Peon

    Messages:
    347
    Likes Received:
    8
    Best Answers:
    0
    Trophy Points:
    0
    #6
    If you are picking the selection of ad's and only getting paid when someone signs up for something or buys something, then why not just use affilate programs and cut out google all together?
     
    DaVe™, Jun 21, 2006 IP
  7. Micromag

    Micromag Well-Known Member

    Messages:
    1,764
    Likes Received:
    67
    Best Answers:
    0
    Trophy Points:
    165
    #7
    Google is testing his new CPA (Cost Per Action) toy.

    The Commission Junction Empire will finish soon.

     
    Micromag, Jun 21, 2006 IP
  8. forumposters

    forumposters Peon

    Messages:
    271
    Likes Received:
    7
    Best Answers:
    0
    Trophy Points:
    0
    #8
    This is especially timely for Google as cj is alienating it's current publishers.
     
    forumposters, Jun 21, 2006 IP
  9. dkalweit

    dkalweit Well-Known Member

    Messages:
    521
    Likes Received:
    35
    Best Answers:
    0
    Trophy Points:
    150
    #9
    Last I knew, cj.com is also extremely expensive. Google may be able to get little guys to use CPA without the hassle of running the technology themselves(which I find publishers don't always trust; I know I don't). It may also bring back some of the CPC advertisers that left due to no conversions-- this will guarantee that they don't pay unless they convert...


    --
    Derek
     
    dkalweit, Jun 21, 2006 IP
  10. jnestor

    jnestor Peon

    Messages:
    133
    Likes Received:
    7
    Best Answers:
    0
    Trophy Points:
    0
    #10
    I wonder if Google will provide this to publishers on a contextual/performance basis. I've long said that someone needs to apply some computerized smarts to the affiliate game. Sure "if you run a travel site try airline travel offers" sounds good but what if you run a more general interest site? There are like 2 billion different offers to choose from in CJ - who has the time or knowlege to go through them and find what works? I once even offered someone a rev split if they could select offers for me that would beat what I was currently making (which was pitiful). They couldn't do it.

    No imagine a smart system that starts with a contextual baseline - your site is about music so we'll promote Rhapsody and Napster - and then adjusts based on actual performance - Napster performance sucks so lets run less of those and try some ringtone affiliates.

    Done right - and with enough traffic - it could tell you all sorts of interesting things about your site's visitors. Maybe your site is about travel but you'll make more offering digital cameras than airline tickets. And if you want to risk big and scary - track a user across multiple sites and build a profile on that user that presents offers to them bases on both the site and their tastes - even though this is a music site don't show Joe a Napster ad since he hasn't responded to it the last 100 times he's seen it.

    I think a well done automated CPA program with a decent audience (ie not all teens without a credit card) can generate more for the publisher than a CPM or CPC program. And imagine the joy of finding out that a bunch of the visitors to your Britney Spears fan site were actually in the market for a new Lincoln Navigator at a $6,000 per sale CPA. :)
     
    jnestor, Jun 21, 2006 IP
  11. TheHoff

    TheHoff Peon

    Messages:
    1,530
    Likes Received:
    130
    Best Answers:
    0
    Trophy Points:
    0
    #11
    Plagued with complaints of Adsense click fraud, Google announced a beta test of their new ad network to select publishers today. Instead of Pay-Per-Click, the Google Content Referral Network will compete with existing affiliate marketing networks by paying per lead or per sale. What does it mean for webmasters.... More money or less?


    DIGG please!

    http://www.digg.com/technology/Google_Releases_New_Ad_Network_--_The_End_of_ADSENSE_
     
    TheHoff, Jun 21, 2006 IP
  12. TheHoff

    TheHoff Peon

    Messages:
    1,530
    Likes Received:
    130
    Best Answers:
    0
    Trophy Points:
    0
    #12
    You can't just switch your site doing well on CPC over to CPA. Affiliate sites require a different type of traffic -- traffic that is ready to purchase. As you said, your Britney site won't convert for jack because they 1) don't have a credit card and 2) weren't planning to buy anyway.

    I'm glad Google is entering this market and the timing couldn't be better... will it spell the end for CJ?

    DIGG it? http://www.digg.com/technology/Google_Releases_New_Ad_Network_--_The_End_of_ADSENSE_
     
    TheHoff, Jun 21, 2006 IP
  13. 5starAffiliates

    5starAffiliates Well-Known Member

    Messages:
    1,766
    Likes Received:
    115
    Best Answers:
    0
    Trophy Points:
    155
    #13
    The hoffer beat me to the punch again. I blogged about this earlier this AM
    and also submitted a story to Digg.

    http://www.digg.com/technology/Google_to_Launch_New_Affiliate_Network

    Here's a couple of my thoughts so far:

    Google offers a little piece of enticement to Adsense publishers by saying: "Since this is a test and these CPA ads are not regular ad units, we are giving you more flexibility in saying things like “I recommend this product” or “Try JetBlue today” next to the CPA ad unit." However Google states reports will be sent weekly by email and pro affiliates will not go for this.

    So it's only a test - I repeat THIS IS ONLY A TEST. But we all know Google plans to take over the world. (sarcasm) So it will be interesting to see if they really do jump into the affiliate network game with both feet.

    I think it's a little EXTREME for David Jackson to short ValueClick stock and proclaim this move as the end of Commission Junction. However, this really could shake things up - we'll see.
     
    5starAffiliates, Jun 21, 2006 IP
  14. TheHoff

    TheHoff Peon

    Messages:
    1,530
    Likes Received:
    130
    Best Answers:
    0
    Trophy Points:
    0
    #14
    A digg for a digg, no harm there, Linda!

    Shorting VC might not be smart in the short term if they suddenly announce their new traffic monitoring capabilities with LMI javascript-analytics.
     
    TheHoff, Jun 21, 2006 IP
  15. TorchedSEO

    TorchedSEO Well-Known Member

    Messages:
    371
    Likes Received:
    13
    Best Answers:
    0
    Trophy Points:
    108
    #15
    its about time
     
    TorchedSEO, Jun 21, 2006 IP
  16. Micromag

    Micromag Well-Known Member

    Messages:
    1,764
    Likes Received:
    67
    Best Answers:
    0
    Trophy Points:
    165
    #16

    This is a beta testing Phase: The beta testing phase is the very lasting phase of a project.

    They already spent millions of dollars in business meetings, development and internal tests.

    I think that is too late to stop: probably Google are running CPA for 1 or 2 years internally.

    Commission Junction Empire is over. They will not be dead but CJ will be like chitika and adbride are today compared to AdSense.

    Today CJ is practically the only option in affiliate marketing: tomorrow they will be not anymore.
     
    Micromag, Jun 21, 2006 IP
  17. jnestor

    jnestor Peon

    Messages:
    133
    Likes Received:
    7
    Best Answers:
    0
    Trophy Points:
    0
    #17
    True that sites that do well with affiliate traffic and sites that do well with CPC or CPM aren't necessarily the same but in the end isn't it all the same thing? Most of the google adsense advertisers are trying to sell you something. They work out a formula like - I'm willing to spend $5 to attract a customer, for ever 10 clicks I'll get one customer so I'm willing to pay $.50 per click.

    When you're a publisher working with small numbers that $.50 per click makes a difference. When you're working with big numbers it doesn't matter at all whether you get $.50 a click or $5 a sale or $5 CPM (assuming 1% CTR). Now of course it matters when you're advertising Lincoln Navigators since the ratio of clicks to purchases is going to be huge and you'd need to be a Yahoo sized publisher to not notice the difference. But I'm speaking more for the cheaper more internet friendly type purchases that are more likely to be marketed this way.

    I think the real innovation that I'm looking for is taking a particular site's performance profile into the equation that decides what ad to show a particular user. That could be applied to CPC and CPM as well as CPA. Networks do that (at least to some extent) with CPM and CPC but I've never seen anyone do it with CPA. Perhaps the numbers that you need to get things to "work out" are just to big for most sites and it really doesn't make sense. I'm not sure.
     
    jnestor, Jun 21, 2006 IP
  18. TheHoff

    TheHoff Peon

    Messages:
    1,530
    Likes Received:
    130
    Best Answers:
    0
    Trophy Points:
    0
    #18
    ...and I, for one, welcome our new Affiliate Overlords.

    I look forward to speedy reporting and ummm... javascript delivery of links. Oh, wait...
     
    TheHoff, Jun 21, 2006 IP
  19. azn_romeo_4u

    azn_romeo_4u Peon

    Messages:
    590
    Likes Received:
    7
    Best Answers:
    0
    Trophy Points:
    0
    #19
    http://internet.seekingalpha.com/article/12363

    The orginal article right there...I saw a screen shot of some dudes earning while testing the CPA ads and it was over 8000 dollars.

     
    azn_romeo_4u, Jun 21, 2006 IP
  20. azn_romeo_4u

    azn_romeo_4u Peon

    Messages:
    590
    Likes Received:
    7
    Best Answers:
    0
    Trophy Points:
    0
    #20
    and the 8000 dollars was on one day...not one month...but one day.
     
    azn_romeo_4u, Jun 21, 2006 IP