In October, Google rolled out a spam and core update, causing fluctuations in the search results of various websites. In an effort to improve user experience, Google is placing more emphasis on high-quality content. Websites with low-quality or spammy content are likely to be penalised and may see a significant drop in their rankings. More information on Google Spam and Core Update In November Google is rolling out a reviews update. The update will regularly evaluate review and opinion-based content without further announcements. Sites offering reviews should focus on meeting Google's quality guidelines to adapt to the new system. More information on Google's review update In 2024, Chrome and other browsers have begun phasing out third-party cookies in order to better protect user privacy. Drive will now allow downloads without third-party cookies embedded on external websites. This is a separate feature from downloading files directly from Drive.