Google Sitelinks

I have been doing some research into Sitelinks recently and I wanted to know if anyone had anything concrete on how sitelinks are generated. There seems to be a little bit of mystery around it, like most things Google do, but I wanted to know if anyone had found a strict formula behind the generation of them

My site is still quite new at the min, only been live for 3 weeks and a PR1, got quite a few backlinks coming in and a clear site structure

In case anyone is interested at looking, http://www.helloevery1.com

 

First of all you have to be in number one spot for a keyword.

Then after that it really is a bit of a mystery. People say your site has to have "authority", in what sense it's meant really varies a lot depending on who you're talking to.

My own observation is a site is far more likely to get sitelinks for their brand name.

For instance type in "Walmart" and up comes Walmart with sitelinks.

I think Google is more likely to give sitelinks when they're pretty sure you're looking for one site in particular.

E.g: when you type in WalMart, Google can be pretty certain you're looking for the official site and so to make your navigation a little quicker they'll include sitelinks. But if you type in something like "food" nobody gets sitelinks, not even the BBC website (this was searching google UK) because adding sitelinks to any of the sites wouldn't necessarily make life easier for the searcher.

 

If google believes the search term is navigational then you may get sitelinks. T_Media's example above about Walmart is a good one.

 

You're a far way from having Google Sitelinks showing, and should focus more on how you can improve your site for users, and less on how your site is displayed in the SERPs.

The only people who know how site links are determined, work for Google. They are engineers who wrote into the algorithm which sites merit sitelinks.

http://www.google.com/support/webmasters/bin/answer.py?hl=en&answer=47334

All others offer speculation and best guesses which don't do much good.

 

Interesting question you brought up there. When your site has sitelinks showing, how would one effectively "rearrange" the sitelinks that show? I'm assuming this is left up to Google to figure out, but it never hurts to ask.

 

You assume right.

What Google owns..... Google controls.

 

http://googlewebmastercentral.blogspot.com/2007/10/webmasters-can-now-provide-feedback-on.html

If you have a google webmasters account you get the ability to block specific sitelinks from appearing if they are being generated.

This is the only editing I'm aware of.

 

Google needs to be able to see a predictable site structure in order to create the sitelinks. A properly organised main navigation is one big step in making this happen.

 

1st your site gonna be trusted for google.

2nd you gonna have pretty much good backlinks on your site with specific keyword. You gonna be 1st in serp on this keyword and have much weight that your competitors.

3rd You gonna have good and seo friendly stucture and pronounced categories that you wan't to see in sitelinks. You gonna have some backlinks for that categories.

Here is one of the working strategies for good sitelinks:

Take a long tale keyword that contains a main keyword

For example:

"Buy Used Cars in Philadelphia on saturday evening". Get much of quality backlinks with rhis keyword. When Google will show sitelinks for your site on this keyword, starting to use "Buy Used Cars in Philadelphia" then "Buy Used Cars".