A recent update of Google SERPs is observed to show multiple first page links (3 or more) from the same host, which was discontinued way back in the year 2000 as per Matt Cutts article Some examples are shown here: http://www.certforumz.com/Forum/index.php/topic,102.msg158.html#msg158 Also, another discussion in WW is interesting to note: Social Factors - The End of Intelligent Content On The Web The later articles describes at length that the Google search is geared towards mom and pop search rather than towards professional needs. Those interested in improving Google serps may find this thread useful.