Folks, ( This fits the marketing theme as this is professed a lot in this marketing forum - text link purchases) There is a lot of chatter here and there about sites getting penalized for purchasing or selling selling Text Links. But I think Google Should be booked for anti-competitive practise if they do that. Adsense is mostly just that purchased text links... how different is this from a seite selling off text links... Second, if they are selectively penalizing sites because of this knowledge of links being sold then it is not fair practice as well. Because your algorithm cannot and should not be rigged to produce human altered results... If they are allowed to do that then would you be ok if the search results were altered to provide a few results which have a Human tagged priority... ( That is what sponsored results are all about and they should be demarcated)...