Google Shopping Ads performing poorly

We have been using Google Shopping Ads for a while now (3 different stores - all in completely different niches), and the results so far are very disappointing. Especially when we compare them against other Australian shopping comparison sites, or even plain text AdWords campaigns.

Has anyone else experienced the same?

Is there a way that we can set something similar to exact match when it comes to search terms that are triggering shopping ads? Google's targeting is way too broad (looking at search terms).
All our shopping ads are extensively broken down into groups > brands > product lines... Negative keywords used in both campaign level & adgroup levels.

Old PLA converted much, much better.

 

I am sending PM.

 

• Identify Potential Ads Which Are Not Set Up Correctly.
• Use Ads That Reflects Targeted Keywords. Ads That Don’t Reflect Target Keywords
• Using Enough Ad Groups.
• Using Quality Score Column.
• Disable Content Network Which Produces A Lower ROI.

• Not Using Content Bids. If Content Network is opted there will be used lower, separated bids for the keywords on the Network because ROI is much poorer. In return clicks from Content Network are larger but lower quality and less likely to convert (like in your case). I will set the bids to maximum to a lower amount than the search network by opting in to use Content bids.
• Update Landing Pages. Not Coding but with some impressive and flawless content. All destination URLs for all ads and keywords should be reviewed to ensure they are focused to the search query. On my last analysis they had a poor appearance. I propose for development new landing pages for each keyword set or Ad Group.
• Not Enough Ads. Each keyword should have it’s own ad, sometimes two, because it’s important to focus on the keyword and include repetitions of that particular keyword. Multiple text ads for each keyword it’s a must so that we can measure which ads work best, ads with different wording.
• Tracking URLs. Results need to be tracked to determine overall ROI.
• Daily Budget. Keeping the ads on 24h to a more targeted audience and try and curb big daily costs.

If you need more help just PM!