Hello Web Masters, My site recently goes down with google SERPs. My site is in top 5 results for keyword "california lottery" till yesterday. Today it's at 172nd position. I have not made or optimize it from several days or months. Also my home page was listed in top 5 results for above keyword and now internal url comes in ranking at 172nd position with google. Does my site get penalized by google? I don't understand what is the reason. How will i get my rankings back? Your suggestions are appreciated. My site url: http://www.californialotterylive.com
I guess this could be the reason "I have not made or optimize it from several days or months." And possibly your competitors have become more active for this keyword. So keep updating and optimizing and get links from relevant and quality websites. Hope that will help.