Whenever we start to build a site we think about (or should think about) how our website will perform within Google organic search. Will my site be found by visitor? What do I need to do for Google to rank my website? These are questions most people that start a website have regarding the visibility of their website and how it can be found by search engine users. However, while there are many factors that go into achieving top rankings in Google for desired keywords, for the most part, it’s all about having a solid content strategy as well. Creating content is the key to having great search engine success. However, that content has to have certain attributes that will make it easier for you to have success in the search engines. 1. FOCUS WEBSITE ON USERS – NOT SEARCH ENGINES: One mistake some people tend to make to try and build content that ranks well in the search engines is create content that is strictly for search engines and not for users. This type of strategy really doesn’t work and if it does, it usually ends up in short term success in the search engine. Engaging in black hat strategies such as keyword cloacking will result in no ranking and penalization. 2. CREATE ORIGINAL CONTENT: It is a must the content you are creating and putting out there is ORIGINAL. Do not go to competitor websites or manufacturing website of a product you sell and copy and paste content to your website. 3. OFFER DIFFERENT CONTENT: Whatever pages you’re wanting to rank for, wether it be for a product or a blog post, look at what the competition is offering for that topic and try to make your content unique and offer something different to the visitor. This usually results in backlinks are you’re offering something no one else has. 4. KEEP IT FRESH: Google cares about relevancy and time. In order for you to have the best SEO results possible, keep your content fresh and relevant. Make it a point to keep updating old blog post that may have changed but moreso than that, keep adding content constantly to your blog and other web properties. 5. SEARCH RESULTS 1-10: Take a look at the search results that rank for the keyword you want to rank for. Look at the first 10 results and analyze each page. See how you can put all that information AND MORE and create your own content that will compete in QUALITY vs. 1-10 search results.
Thanks for sharing it, agree with you that "content is king". Provide useful and quality content to users to get increase traffic.
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