All , I hadn't seen this document before and would have saved me a lot of time years ago. Index: SEO Basics Create unique, accurate page titles Make use of the "description" meta tag Improving Site Structure Improve the structure of your URLs Make your site easier to navigate Optimizing Content Offer quality content and services Write better anchor text Optimize your use of images Use heading tags appropriately Dealing with Crawlers Make effective use of robots.txt Be aware of rel="nofollow" for links SEO for Mobile Phones Notify Google of mobile sites Guide mobile users accurately Promotions and Analysis Promote your website in the right ways Make use of free webmaster toolsURL http://static.googleusercontent.com.../search-engine-optimization-starter-guide.pdf Its a guide from Google that explains all related to SEO in *their eyes* and is relevant regardless of Panda , Walrus and Hippo updates.. I thought it was a great doc even now , so please dont beat me over the head if youve seen it before. Enjoy!
I gave it a quick look and seems useful. Is it officially from Google? It seems it was written in 2010.