Google search stats - 90% of users go to top 3 sites.

I read a statistic that 90% of google searches result in the user going to one of the top 3 ranked sites.

I have been trying to find this data gain today as I would like to reference it but can't seem to find it.

Any help here peeps?

 

Got to be honest, I've never heard of this. I doubt Google would fall into that trap or tyhey would run the risk of the wrath of billions of internet users. Interesting concept though

 

I mean organic search traffic not including adwords.

 

I think this is true. You can check your google webmaster impressions and clicks ratio if you have a website ranking 5-6th position on google.

 

A higher ranking is always going to get you more traffic, and the ultimate goal is always to rank at the top of page 1 results.

 

I believe this. Although I've never heard it phrased in this manner. The rule or thumb that I'm used to hearing is: Each ranking gets twice as much traffic as the one below it.

 

Hi @Nathan Mclean: It has changed a lot after the introduction of things like Google Authorship, Rich Snippets, etc. For example a fourth or fifth link with the author image appearing gets more clicks than the third result sometimes. I think this is what you are looking for http://searchenginewatch.com/article/2215868/53-of-Organic-Search-Clicks-Go-to-First-Link-Study

 

http://searchenginewatch.com/article/2200730/Organic-vs.-Paid-Search-Results-Organic-Wins-94-of-Time

The 90% go to top 3 stat is based on brand searches. for non branded searches the ratio is 68% to the top 3

 

thanks for the link man

 

I agreed and the most they would go until top 3 pages of the search not more and not less.

 

Think about how you use Google yourself.
Personally I always go for the top 3 results, unless I search for an extremely long search term which is pissing me off because I can't find help. .
So I guess it's true.