Have anyone noticed that the Google search results URL of the website changed. They have made it a bit bigger. This can affect the SERP in a good way, may be good for making the user remember easier the URL. But it also may be in a negative favor for Google, the users may not use that much the search function. (the change is visible on firefox only)
your right, i checked it on webarchive.org. we will seee if its better this way. it might help branding
It is good thing, if your url is short then it helps in direct traffic (typein traffic), it would help in building brand name too.