Hi guys, I am about to test a new strategy for picking keywords. I wanted to know something first. If your are searching for "weight loss pills" doing a broad search which pages come up first - the ones optimized for this exact phrase or pages not so well optimized for the exact phrase but with better off-page optimization? Thanks!
I know it sounds like a cop out, but the only real answer is to Test! It's a moot point really - you can't just do one or the other. You have to pay attention to both on page and off page optimization.
It is tough to answer. You can't simply say off hand whether the site ranks higher due to on page or off page optimisation. In the first ten results that I see here, only two domain names have weight loss pills present in them.