My website was getting many hits for insurance reviews. When a user typed in "insurance re" for example, the predected keywords "insurance reviews" would come up. HOwever a week ago, when a user typed "insurance re" it was "insurance review (no S) that came up. Because of this change, many people have been searching without the S, which is my website is not listed in the SERP. Has anyone else noticed this?
It's not due to search volume. The reason why i know is because the impression for the keyword in my google webmaster tools was always higher with the S. When this changed, i saw my impression for the keyword go down. The without the "s" was 1000% higher.
Now this is a very deep thing a few of us analysis these things. this is a normal thing because suddenly the search volume of reviews has increased than review so Google prediction has also changed. thanks
This feature of auto complete on Google search bar is learning. Example if the today's trend is "insurance reviews" meaning where more people are typing it, it is on top of the list, as soon are more people are searching for insurance review, it has tendency to go up and replace "reviews" on top..