For those of you that are excited or disappointed that Google updated PR on 12-31, you'll be interested to know that Google rankings are currently on the move. One of my sites went from #35 to #2 for a 19,100,000 keyword. It's not showing in all datacenters. Keep an eye on your sites for the next couple of days.
I thought it was always on the move? Google always updates but sure we will see a big change though becoz of the Caffeine update.
Those who say 'Google is always on the move' are partially right. You will see your rankings fluctuate a bit up or down through the course of the year. But I have several sites, and they have been pretty stagnant the last few weeks. So yes, I am referring to the overall update. Page Rank, Backlinks, SE Rankings, Caffeine are all rolled into one big fat update.
BTW, if you have a site that moves from #35 to #2 for a keyword that has over 6 million google searches/month (via google keyword tool) I have never know a move like that to happen just because Google is 'constantly updating'. This is a major move that is always accompanied by some type of update.
That's theoretical and very much possible. Or maybe Google is just getting things sorted so that Caffeine has some less load during its initial stages.
This is very true, thats why they are Google. They like to keep things fresh and new. Few changes here so far.
You can google for aaron wall's rankchecker for checking your ranking =) Back to topic, Google SE ranking changes everyday to stay relevant. Hence, this is pretty normal
is it true that google will be discounting links or not giving backlinks in the new update. I haven't seen a big change myself just a normal slide up.
I agree on this. Huge effect on PR and SERP rankings is an indication that Google is ready to launch Google Caffeine anytime.
I noticed a big change for my site too. But it just happened in one data center. Maybe need more time to see if such change is substantial.