Google Remarketing Vs. Normal Google AdWords

Does anyone find them focusing more budget towards their Google remarketing instead of their normal Google AdWords?

Why or why not?

 

The answer is simple. You add more money to remarketing when you get more profit from conversion of retargeted
visitors than first time AdWords visits.
But you MUST have both budgets.
Regards.

 

Hello,
You should focus on more budget for AdWords as this will bring new visitors to your site. Once they visit your site they will be added to your cookie. So remarketing will work better with this.

But If you have larger number of direct or organic visitors to your site and remarketing list is in thousands than you can spend more budget on remarketing. Remarketing will definitely increase your conversion rate but you should also focus on bringing new visitors to your site. And for that Google AdWords is best way to get new visitors.

 

As you had good experience with your old adword campaign thus he is more chances to get more conversion. moreover, here you can save time by not wasting efforts for new as promotion. You have better idea that you got god conversion from your last camping and might be 60% chances that they will rely on your service and products for this time as well.

 

You have to realise, that Google Search or Display is good to obtain NEW customers.... By Remarketing you cannot address your ads to people who not visited your page before. Remarketing is good for remind you eshop/brand to your customers, remind customers to new products, special offers, upsales.... So best way is to combine them - search and siplay for new customers, remarketing for old customers. But it depends on your business.

 

Remarketing is a way of having a customer retention strategy. The idea is that your visiotor is more likely to come again and to like your posting. Like in real business, it is much cheaper to maintain old customer than acquiring new customer.