Google has just released the full version of their Search Quality Rating Guidelines, a 160-page PDF document, aimed at helping Google Search Quality Raters understand how to rate the search results they are testing. Earlier this week, the October version of the document was leaked, as it was in 2008, 2001, 2012 and other times. Google did officially release an abridged version back in 2013 but has now decided to release the full 160-page version that was previously only available to these Search Quality Raters. Google’s Mimi Underwood said that “ratings from evaluators do not determine individual site rankings, but are used help us understand our experiments.” She added, “The evaluators base their ratings on guidelines we give them; the guidelines reflect what Google thinks search users want.” Underwood implied Google will keep the document updated over time, as they are constantly refreshing it “as search, and how people use it, changes.” You can download the full version, courtesy of Google, over here.
I read some post on this topic and there are some post where publishers said that this is the future of SEO. Some have their own theories on it. Actually what will be next only Google knows.
SEO is ever changing on a daily basis. What google might require this year maybe different the next. Time can only tell. In the mean time the best thing to do on a logical note is to create genuine quality content geared towards the keywords you rank for.
Google is changing the ranking system more and more frequently as the time passes. As someone suggested above me, your best bet is to have good and original content on your website, build solid social media profiles and know when they change the game. SEO is a neverending evolving branch, so the best way to stay ahead is to always be informed.
Wow, this is very interesting. And also the confirming that once again, content quality is the most import thing.
Sweet information. Google's constantly changing algorithm is definitely something all of us need to keep up with.
This is helpful but I feel like today's internet is harder to track than just 10 years ago. Everything changes according to both inside and outside events. Either way, thank you for sharing!