Gurus, I'm getting back to Adwords advertising lately. I've been away from it for several years now (2-3). I noticed that it looks like Google is trying to inflate the PPC for certain competitive keyword phrases by placing a recommendation to increase your bid in order to place your ad in the top 10 positions. Does this bother anyone else? Jeff
I can understand why they would do it. Overall Revenue is going to help google, and no matter how high their rates go, there will be vendors who will pay. If I was google, i would say Why not!!!
Don't worry about it - that's the first page bid estimate. It's almost always massively higher than the amount I end up paying - this is because it's based around an average QS for that keyword and if you're a pro you'll have a much better QS than average = lower cost
I had an ad running that was only competing with 2 other people total and I got one click for .02 then they dropped my ad until i brought up my bid price to .20 and the number of advertisers did not change.
Usually they recommend only a higher payout bid - But you won't pay that much most likely if it doesn't sound right - I used to have google say they want $9 CPC max, and it would only charge $1.5 CPC