Google Ranking factors By GOOGLE

Discussion in 'Google' started by chaitanya.seo, Jul 7, 2008.

  1. #1
    chaitanya.seo, Jul 7, 2008 IP
  2. sunil_gupta20801

    sunil_gupta20801 Active Member

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    #2
    sunil_gupta20801, Jul 7, 2008 IP
  3. nataliecorr

    nataliecorr Peon

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    #3
    Here is one more useful article:

    10 SEO Rules for Designers

    Search Engine Optimisation (SEO) is a vital component of any website. As a web designer or blogger, it’s important you understand how SEO works. Here are ten easy rules that will immediately improve the SEO on all of your web sites.

    This is a guest article written by Joshua Jeffrey’s who describes himself as a “busybody in the local and national design/web world” - you can read more about him on his blog.
    Rule Zero: Do Not Cheat. Period.

    If you walked into a room full of genius scientists with PHDs, do you think you could outsmart them all? No. Google has hundreds of rooms full of genius scientists with PHDs, and their job is to work 60 hours a week to make sure you can’t fool Google. You can’t outsmart them. Ever. Ignore any advice on trying to cheat the system and focus on making great web sites with great content, and your sites will show up fine in searches.
    Rule One: Stick to Your Keywords

    Pick a few keywords or phrases that describe your site. Use them, and words related to them, whenever it’s natural to do so. Repeating them uselessly is no good (rule Zero), use them in sentences, headlines, and links.
    Rule Two: Content is King

    Users don’t search for design, they search for content. If your site doesn’t have content people want, no one will look at it.

    Every page on your site should follow the Inverted Pyramid. Each page should lead with a relevant H1 tag with one of your keywords, and the first paragraph of text should be a summary of the rest of the page.
    Rule Three: Clean Code is Searchable Code

    Build your sites in a text editor, and write clean, human-readable HTML. The HTML should follow the conceptual structure of the page, navigation first, followed by the H1 tag, then the first paragraph, etc. Try to use descriptive tags when possible. Use UL for lists, P for paragraphs, H tags for heads and subheads, and STRONG for bolded text. Don’t overuse Divs.

    Your site can still be artistic and cool, that’s what CSS is for.
    Rule Four: The Home Page is the Most Important Page

    Your home page is the key to your site being found by search engines. It should summarize the rest of the site, and give a clear, compelling reason for a user to look at the other pages in the site.
    Rule Five: Links Have Meaning

    Links

    Search engines pay a lot of attention to the links on your site, and the words used in those links. Never use “click here” or “see more” for a link. The link text should describe where the link will take the user, such as “more examples of CSS web design” or “learn how we can improve your SEO.”

    The more relevant the links on a page, the more findable the page becomes. Don’t go overboard, and don’t link to anything irrelevant. If your page is focused on minimalist web design, a link to the Design MeltDown page on minimalism will boost your SEO. A link to a hilarious picture of a cat will not.
    Rule Six: Title Tags for the Win

    Every page in your site should have a title with the site name and a short description of the page. About 60 letters total. Include a keyword. Remember that the page title is what appears in search results, it should give users a clear reason to click on it.

    Your navigation links should have title attributes that match the titles of your pages. This looks like <a title=”name of page” href=”link”>. It’s a small thing, but it will give you a significant SEO improvement.
    Rule Seven: Alt Tags Matter

    Every image on your site should have an alt tag. Especially images that are relevant to the page. If your page is focused on CSS tricks, labelling a screenshot “example of rounded CSS corners” will improve your page’s findability. Labelling it “screenshot” or “image” will do the opposite.
    Rule Eight: Ignore Most Meta Tags

    A long time ago meta tags were the secret to SEO. Those days are gone. The only meta tag that really matters now is the description tag. Search engines may use it to provide the text under the link to your page in their results. Make sure it describes the page in a way that explains why a user searching for your content would want to look at your page.
    Rule Nine: Have a Site Map

    Make sure you have a site map. This is an xml file that describes the structure of your page. Make one, and give it to Google.
    Rule Ten: Design for Humans

    Search engines are designed to find what humans want. That means the best way to make your site findable is to design it for humans. Your job as a designer is to solve a problem, not make art, prove a point, serve your ego or break a boundry. In this case, your problem is to provide your users with a site that is easy to use and full of what they’re looking for. If you can do that, the search engines will find you.
     
    nataliecorr, Jul 7, 2008 IP
    dairyman likes this.
  4. Lurznm

    Lurznm Banned

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    #4
    He got us :cool:


    AFAIK Google use more than 200 factors in ranking search results.
     
    Lurznm, Jul 7, 2008 IP
  5. FREE BET

    FREE BET Peon

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    #5
    niche link building is key imo...
     
    FREE BET, Jul 7, 2008 IP
  6. SEO_WatchDog

    SEO_WatchDog Well-Known Member

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    #6
    Nothing really new there...
     
    SEO_WatchDog, Jul 7, 2008 IP
  7. Felixj

    Felixj Banned

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    #7
    Thank you chaithanya.but this is not a new thing.
     
    Felixj, Jul 7, 2008 IP
  8. dominating_seo

    dominating_seo Active Member

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    #8
    This is not the comprehensive list of factors (some part of content is also not translated), coz G use hundreds of factors to rank a website for any kw.
     
    dominating_seo, Jul 7, 2008 IP
  9. datafiedbpo

    datafiedbpo Banned

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    #9
    excellent article and really useful
     
    datafiedbpo, Jul 7, 2008 IP
  10. dynamicseo

    dynamicseo Banned

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    #10
    i really didn't find any thing new in this thread... this is all we have already discussed in some or the other similar threads... by the way nice efforts.

    Thanks.
     
    dynamicseo, Jul 7, 2008 IP
  11. Adamwestrop

    Adamwestrop Active Member

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    #11
    Thanks for contributing.

    It makes me laugh how everyone says that you can't fool Google and they employ the best blah blah....It is like saying, you can't fool the police or FBI, yet illegal things still go on don't they?

    You can easily achieve rankings for whichever keyword you want, just be smart, obviously dont be stupid. Don't register a new site and then get 200,000 links in one month!
     
    Adamwestrop, Jul 7, 2008 IP
  12. oseymour

    oseymour Well-Known Member

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    #12
    its on the google database??? still trying to figure out what that meant
     
    oseymour, Jul 7, 2008 IP
  13. dairyman

    dairyman Notable Member

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    #13
    Thanks for sharing with us good and useful tips, nataliecorr :)
     
    dairyman, Jul 7, 2008 IP
  14. jssc

    jssc Guest

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    #14

    I was thinking along these lines too. There would always be a way of tampering with whatever system but it doesn't mean we should all do it, because whatever dirty trick people pull, it is inevitable that it will come out in the open and by that time, Google will start adjusting their system again.
     
    jssc, Jul 7, 2008 IP
  15. abigail

    abigail Peon

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    #15
    anyway It's nice to have those tips... even it is real or not:)
     
    abigail, Jul 7, 2008 IP
  16. mtime88

    mtime88 Peon

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    #16
    he is trying to say that google published this but he just put the original article in google translator.
     
    mtime88, Jul 7, 2008 IP
  17. godmode

    godmode Well-Known Member

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    #17
    lol. He probably meant the leading URL is google.com/translate.
    I gave up at this stage. :p
     
    godmode, Jul 7, 2008 IP
  18. tharshan

    tharshan Active Member

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    #18
    thanks , nice articles
     
    tharshan, Jul 7, 2008 IP
  19. gunakesh

    gunakesh Well-Known Member

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    #19
    Very good article....it will help me alot...thanks for sharing.........
     
    gunakesh, Jul 7, 2008 IP