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Google Ranked "Most Powerful Brand"

Discussion in 'Google' started by Ohene, Apr 23, 2007.

  1. #1
    Not bad for a 10 year old company :)

    Gary Price reports that Millward Brown Optimor's BRANDZ Top 100 has ranked Google the most powerful brand. The top 10 global brands are:

    1. Google with $66.4 billion
    2. General Electric with $61.9 billion
    3. Microsoft with $55 billion
    4. Coca-Cola with $44.1 billion
    5. China Mobile with $41.2 billion
    6. Marlboro with $39.2 billion
    7. Wal-Mart with $36.9 billion
    8. Citigroup with $33.7 billion
    9. IBM with $33.6 billion
    10. Toyota Motor with $33.4 billion

    Microsoft was ranked number three and Yahoo ranked at number 42.

    http://www.resourceshelf.com/2007/04/23/lists-and-rankings-top-100-brands-brandz-2007/
     
    Ohene, Apr 23, 2007 IP
    Notting likes this.
  2. Notting

    Notting Notable Member

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    #2
    You can't be sure about the validity of stats like this. As a business student who has academically studied marketing I know that calculating brand equity is a very difficult task and there are many things that are difficult to quantify, for example how do you measure customer loyalty to a brand.

    Notting

    Edit: Bloody excellent signature - rep given!
     
    Notting, Apr 23, 2007 IP
  3. ottodo

    ottodo Guest

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    #3
    I think such stats are not correct 100% IMO
     
    ottodo, Apr 23, 2007 IP
  4. RovingCalypso

    RovingCalypso Active Member

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    #4
    They may not be 100% correct, but out of all those mentioned, I think google is the definitive brand. I mean it certainly has changed the way we surf the web.
     
    RovingCalypso, Apr 23, 2007 IP
  5. imteaz

    imteaz Well-Known Member

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    #5
    Yah thats right, even though it is not 100% correct, but google will be all the way top. so google rules...
     
    imteaz, Apr 23, 2007 IP
  6. MattKNC

    MattKNC Peon

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    #6
    Google is a brand but much of their assets are based on perceived value v. actual value. In other words, the value of Google is driven largely by its stock while a company like Toyota or General Electric by its hard assets.
     
    MattKNC, Apr 23, 2007 IP
  7. BigBadWolf

    BigBadWolf Active Member

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    #7
    Those starts look pretty accurate to me, who in the world with an computer and internet has not heard of or us Google? very few I would imagine.
     
    BigBadWolf, Apr 23, 2007 IP