here's an interview with google's Nick Fox http://www.traffick.com/2006/11/holiday-time-quality-time-two-and-half.asp original article reference: www.threadwatch.org/node/10445 fox states he plans to "advocate all of the factors being used in the actual rankings of the ads, not just affecting minimum bids. So I'm pushing for landing page quality being included in the ranking formula and I think you'll see that soon." apparently they plan to implement this before the end of the holiday season. anyone have any feedback? i didn't see any threads on this yet... sorry if it's duplicate content...