Hi, How to create products feed for google merchant center, and what is the best process to product optimize for well ranking in Google product search.
to properly optimize, make sure the product name is in the correct field of your datafeed and make sure the description includes your product name as well. if you want help submitting, i recommend www.intecca.com for easy feeds at a low cost.
Google Product Search, which is known as Froogle, is a shopping comparison service, provided by Google. You will receive this service free of cost and Google's request was not listed on the product, or the proportion of the sales commission. Google Product Search has many unique advantages - Google search results are usually displayed above the organic list of specific products, product search list directly with visitors to a specific product page; keyword density much lower than the pressure within the product search results, the total import All free for your product.
1. Proper Product Filenaming. Rename your product name with the exact product or brandname, model name, product category and manufacturer. Use Keyword/Filename Optimization Short and Long tail Keywords. 2. Use the Exact description or product information as well as the ISBN, SKU or UPC but make sure that your product information should be match to your product web page. 3. Maximize your Product Description from around 40-60 characters. This is also the Factor of Keyword Relevancy. 4. Include your Product Category URL for your website. Google stated that many merchants enter the Google Product Categories which is wrong. 5. Follow or visit the Google Other Announcements and Known Issues http://www.google.com/support/forum/…81c91d27&hl=en 6. Be careful, Google reported with merchant’s website image files having a robots.txt file. The result of this missing image can decrease your visitor click-through. 7. Image alt tags are still important for conventional search engine optimization, the filename of the image should be the primary product keyword. 8. Encourage Customer to create Rating on Bizrate or Shopping.com and some other Trusted Review Site. 9. If you get ranked on your products, there are chance that your feeds can be syndicated via Google Data API and of course can receive exposure. And your products will be listed on Organic Search. 10.Before Submission, create first a few products and manually submit it for a test.