Can anyone tell me if there is a good e-book or article with a step-by-step approach to using Google Adwords/PPC? I am new to this and I am trying to learn how to do this on a local level for a service business. I would like to see how one does this from start to finish, so I have a better understanding of the process. Thanks!
There are good books out there - check out Perry Marshall's blog and the Wordtracker PPC guide. My advice to you would be making sure your website is tight. Otherwise even if you create a campaign with good clicks you may lose money. The other thing is you will have to dedicate yourself to becoming a full fledged online marketer. PPC and making money online are an ongoing process. You constantly have to monitor, improve and adapt. Online marketing is very accessible, nevertheless you still need expertise. It's like, you can buy a book on how to direct commercials, but you would most likely hire professionals to put a TV ad out for you, wouldn't you? It's the same with PPC you can access it but dedicate a good amount of time to it if you really want to succeed.
You will learn most by losing money rather then reading tons of ebooks. Open any ppc account and start testing different offers.
@ianthekisser - Thanks for laying it out straight with me. As with all things in life, it takes hard work and dedication. @earnincome - Thanks, I will do some searching. @jackqs - Well, not always what we want to hear, but I'm sure very truthful. Test, test, test is the name of the game. Nothing like trial by fire. Well, I guess I better pick my battles and begin the process. Thanks!
There Are Lots of Ebooks available on Net Better You Can Start With Any Free Promo Codes For Adwords To See Best Result Without Any Cost