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Google Ppc Camps. ?

Discussion in 'Google AdWords' started by JohnMally, Apr 22, 2007.

  1. #1
    Hi Everyone,

    This is what Google is giving me when I want to try ppc advertising.

    How would I emprove the quality score without more on my keywords ? Is it possible to say the keywords in my ad copy ? Will that improve it ? so i don't have to bid more ? Should I change my ad copy and see what Google thinks and perhaps then I might qualify for lower bid prices ?
    SEMrush
    A few of the keywords that I'm targeting and saying different dollar amounts for activation

    Inactive for search
    Increase quality or bid $0.05 to activate

    Inactive for search
    Increase quality or bid $0.15 to activate

    Inactive for search
    Increase quality or bid $0.10 to activate

    My default bid is 0.01 cents. Can anyone here get 1 cents clicks from Google or that impossible ? using pcc and not cpm advertising ? Some of the misspellings are more money than the exact term. Does that normally happen ?

    I just had a quick thought. Is it that Google wants to charge me more for misspellings because on my landing page I spell the word correctly ? because the actual term can't possibily be searched more ? according to keyword discovery and Wordtracker its not ....

    Any thoughts and opinions are welcome


    Thanks !
     
    JohnMally, Apr 22, 2007 IP
    SEMrush
  2. Micromag

    Micromag Well-Known Member

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    #2
    how much are you bidding? below $0.05 is too low.
     
    Micromag, Apr 22, 2007 IP
  3. JohnMally

    JohnMally Peon

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    #3
    Hi,

    Now I'm bidding 0.05 cents but there are still some keywords that want need a .10, .15 or even .20 cent bid dollar amount.

    How would I increase the quality score without having to bid a lot for my keywords ? and also, I added a bunch of new keywords and inorder to activate those keywords, Google wanted 5 Dollars per keyword !!!

    If I did activate those keywords, would I pay 5 dollars per click ?
     
    JohnMally, Apr 22, 2007 IP
  4. eniram

    eniram Peon

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    #4
    - Raise your bid prices temporarily, then go in and adjust your bids to specific positions 2-4, instead of 1-10.
    - Wait 30 minutes for your bids to become active for search, then go back and lower your bids.

    If you aren't bidding to be #1 in your position preferences, you won't pay the higher position rates.

    $0.01 bids are virtually impossible for 99% of search terms. $0.10 is average.
     
    eniram, Apr 22, 2007 IP
  5. JohnMally

    JohnMally Peon

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    #5
    Should I raise my bids to what Google wants to activate them ? What happens if someone clicks on my ad ? Will I be forced to pay 5 bucks ?

    What should I try and lower them by ? perhaps .10 cents ?

    ( these search terms that Google wants for 5 dollars for are for terms that don't even come up in Google KeyWord Volume and have no search history, How can they be worth 5 dollars ? )


    Thanks for your help !
     
    JohnMally, Apr 22, 2007 IP
  6. Micromag

    Micromag Well-Known Member

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    #6

    Don't bid temporally if you don't want to afford this price, Google still eventually present your inactive keywords to check the performance - so you do not need to activate it manually.

    You may maybe choose keywords that you really thing that is important to you and bid a higher value.

    But I would suggest you to review your ads and use dynamic ads to improve CTR.
     
    Micromag, Apr 22, 2007 IP
  7. JohnMally

    JohnMally Peon

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    #7
    Hi,

    What do you mean by dynamic ads ?
     
    JohnMally, Apr 22, 2007 IP
  8. Micromag

    Micromag Well-Known Member

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    #8
    Micromag, Apr 22, 2007 IP
    GuyFromChicago likes this.
  9. KniveZ

    KniveZ Active Member

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    #9
    yah try dynamic ads I use them on everyone of mine and I get decent ctr. Dynamic ads are just more specifiic because they change to what the consumer wants.
     
    KniveZ, Apr 22, 2007 IP