Google wants to know whether your website is liked and approved by the people who have visited it or have used your services. These plus 1’s gives you the opportunity to reach higher rankings and get the edge of your competitors. Don’t miss the chance to see your website on the first position. Get more +1 to site to get ranking on gogole,This is fact that google loves +1 to your site,My blog have 1150+1 votes and My every post get on first page !!
I don't see google+ likes really all that great for helping a website get ahead of a competitor. Think google has realized that it is a useless parameter with so many people cheating to get more and more. EG: people buying and selling likes.
These +1 are fake and have No impact on search rankings !! If you have real people +1 votes that the best way ! I know there are many automated +1 votes and these votes are fake !!
Google +1 is another way for Google to extract private data from websites. Combined with Google toolbar, analytics, etc., they can better profile visitor actions and send crappy websites to the bottom of their search index.
From what I've seen and what many have speculated on lately (Matt Carter just released a new post on his blog where he does a social 'experiment') it looks like Google is taking social sharing into account with SEO. Getting Google+1's are just as important, if not more important than getting Facebook likes, and Twitter Tweets. There's some services out there that will sell social packages for you to help increase your rankings. It's worth looking into I think.
It would be nice to know what your site is so I could see for myself. I like those +1 exchange sites even if I don't have clear proof that they are of benefit with google
I think its better to attain more +1 likes as it is a campaign started from Google and more or less, it may have little bit effects on SE rankings.Just like Facebook and Twitter likes..
yeah that's true google+ button facebook like button & twitter follow button may give boost to your site & help you to gain rank