Ok, so this will be Google's next move. Which one? Google did a study in 2013 that saw that people were spending 15+ hours on their phones related to shopping research each week, tipically starting from a search engine. Read: starting from a search engine. 15 hours! in 2013. and in 2015? Mobile consumes 20% of our attention and any stats about it are increasing at an impressive speed! What will do Google? your ideas?