What are one of the ways to optimize my GOOGLE PLACES LISTING? http://maps.google.com/maps/place?hl=en&georestrict=input_srcid%3Ae3c180ad8413e02d
Google places listing? If it is a listing why do you want to optimize it? Or is it a profile from Google? I do not understand your question either, please clarify!
Submit your business details at Google Local - http://www.google.com/local/ Choose your keywords and categories while submitting. Also add your business in legitimate directories. Google will take information from those directories and support your Google Local information.