This is something I've discovered in my page experience as well as my experiments. I'd like to see if anyone has any comments on this. I've always believed that if you have your SEO phrase in your page name, you rank higher for your SEO phrase. But in the past few months I'm not seeing that is not necessarily so. For two pages with the same content, page asitename.com/SEO_phrase.asp can rank the same, or lower, than the dynamic page mysitename.com/content.asp?a=141 if "SEO phrase" is related to mysitename. As an example, do a Google search for a popular, or even an unknown, actor and you'll see that an imdb.com page with a numerical page name comes up before many pages that have the actor's name in the page name. This is my conclusion: - If the first website's domain name is related to the SEO phrase and a dynamic page has content related to the SEO phrase (ex: content.asp?a=141) - If the second website has an SEO phrase in the page name (ex: SEO_phrase.asp), but the domain name is not directly to the SEO phrase, - Then, If the pages have the same content and inbound links, the first website will rank higher in SER. Anyone else notice this?
Having the name that you are optimizing your website for in the domain name is outdated and no longer the case IMO. I am a real estate broker and I have checked this before. Type in "any city real estate". City name or real estate are seldom at the top.
You mean, having the search word or phrase in the domain name, doesn't automatically optimize the site for that search word or phrase? I find that isn't the case, but I can run some new experiments to verify. Does anyone else havce an opinion on this?