Google Personalized search

How do you find, Google personalized search? I think it is more user friendly, but some people say that it is not. I would like to hear your opinion about it.

Read more from the URL given below :

http://googleblog.blogspot.com/2009/12/personalized-search-for-everyone.html

 

This will benefit certain sites and hurt others. For example, let's say I visited a site a few times but then without me realizing a new site is "born" and it offers better and more of the content I like. Sadly, I can't really see this new site because the one I visited a few times is on top. Understand what I mean? It makes it harder for a new site to recognized.

 

I just got a call from a friend/client of mine whos site I designed
The site has been no1 for its main keyphrase
However while he still sees it at No1 he is saying others arent

I am still seeing it a No1 too but I will have to check other PCs
This whole personalized search thing could be a nightmare
And end SEO marketing

 

I never really cared for it.. But that is just me.

 

Never used it much. Its sort of like bookmarking, might use some people.

 

Google launched personalized results by default for all users - so, now we need to take it more seriously.
http://googleblog.blogspot.com/2009/12/personalized-search-for-everyone.html