At a recent PUB CON conference Bruce Clay spoke about 5 main topics and a lot of other non post related topics concerning Google's changes. One of which being their algorithm expanding from 128point rank system to a 200point rank system and advanced next generation SE spiders. Also he mentioned about Personal Search. Please read the quote from WebProNews.com What does this mean for SEO professionals you tell me?? I think cheap SEO quick ranking tricks will be over and done come early 2009. We all know that GOOGLE is a publicly traded company and they wont do anything drastic but we all remember the Florida Update from Nov 13th 2003 where many websites got their # 1 rankings stripped from them. Please leave comments I really want to know what other SEO professionals think about this. I will post what Matt Cutts had to say about Bruce Clays remarks when I gather the information. Thanks WebPrise