LOL 16 cent per click is actually quite above the average. Some publishers only get 0.01/click. Consider yourself a lucky guy if I were you
i have a popular site that get mostly .01 - .05 cents a click, other sites i have get up to $1 a click. dont complain dude, i dont even pay more than .05 cents on most of my google ad campaigns
So your saying that the CTR should be decreased to get a higher earning per click. I don't think so. Just because he gets a higher CTR doesn't really mean that the earnings per click will lower and if it did then it may be 1 or 2 cents, which is nothing if you get a 1% or more increase in the CTR.
I have a site on diets and health and I can tell you the clicks are not that high. Yes, higher than other sites I own, but anyway...it happens to have clicks below $0.01 also. By the way...is there a way to see if anyone bid on my site? And how much he bid?
I think that a lot of people are missing the point that luck has absolutely nothing to do with how much you get paid per click. AdSense is a contextual ad based system which means that the ads served are a direct result of the content that appears on your site. If you want to make more per click, find a niche that pays more per click and write about that. It is as simple as that, however, we know that simple is rarely easy.
that's not what i said, but it's a true statement in some cases. remember when adsense near jpegs was recently banned? or how about the adsense ad blog warning against putting ad blocks too close to site navigation links? or what about mfa'ers that create pages with no outgoing links to other pages, except for ad blocks? or even putting all the page content beneath the fold? all of those things jack up the ctr unnaturally, which means that the ads will not convert for the advertiser... your epc is guaranteed to take a plunge if you push ctr too hard. the o.p. has abnormally high epc because: 1) his site is too new to have much of a conversion record for the advertisers, and/or 2) his clicks are converting really well for the advertisers i agree that he should work in better ad placement, but only in conjunction with the proper channel monitoring, so that he can see what page designs create the best combo of epc and ctr.
Although google has stats on how some of the ads perform, they have not got stats to go on to see if every ad performs. Some in other words, some ads that turn into clicks and then sales, google will not know about and then google will also not know about some clicks that don't turn into sales. Although they will now quite a few of them, they will not know how every click from their adsense ads perform as it is impossible for them to track this as far as I know.
I've actually found the opposite to be true. If you have high traffic and very low CTR, smart pricing tends to kick in lowering your CPC.
what you are seeing there is google lowering your epc because your clicks are supposeably not converting for the advertisers. a great example of that is when your site gets a giant traffic spike from digg... it never pays well, because the traffic is apparently not really targeted to the page content. high traffic must be relevant to the page content in order to get a decent epc.