Hello - Google keeps pausing my campaign because of a low CTR(0.05%) and they keep forcing me to raise my CPC. I am at a ridiculous CPC now because the CTR is so low. However, I am happy with my conversions. Any one have any suggestions/work-arounds to avoiding getting my campaigns paused due to a low CTR?
Keep trying different keywords. Sometimes it's a guessing game. It also depends on how relevant your keywords are to the content of your site. The same thing has happened to me before, and when I improved my keywords, my CPC started going back to normal.
Put your keyword in the title and mention your keywords in the ad description as often as possible. Also try to be different from your competitors. Make humorous, eye-catching eyes. Your CTR will jump to the sky.