I’ve noticed many networks claiming to be Google Certified Partners. When I looked into it, I came across different types of partners, such as Publishing Partners, Channel Partners, and others. Help clarify the differences and which one would be most suitable for a website?
Ignore the word "partner", they're all just resellers. Find one that's local that you can trust if you don't think you can do it yourself.
Basically, Publishing Partners focus on content and ads and Channel Partners help with distribution and sales. If you're looking to boost your website's visibility, a Publishing Partner might be the way to go.
Google offers different partner programs based on services: Google Publishing Partners – Specialize in helping website owners optimize ad revenue using Google AdSense, Ad Manager, and AdMob. Ideal for publishers. Google Channel Partners – Focus on advertising solutions like Google Ads, helping businesses run campaigns. Suitable for advertisers, not publishers. Other Partners (Cloud, Marketing, etc.) – Serve various industries but aren't directly related to website monetization. For a website looking to maximize ad revenue, a Google Publishing Partner is the best fit.