can some one help me understanding main factors of google panda update and in what way it can help me getting better ranks, What should i keep in mind while optimizing my site according to google panda
First of all you have to check your site content from copyscape.com and if you found any duplication in your content, urgently refresh your content asap.
Webmasters are experiencing mixed effect of this update. Website with low quality are falling down where as high quality website are rising. So it depends on the content of your website how you can benefit from this update. Check out for all the duplicate content and replace it with fresh and unique content. Google loves websites which are optimized for users not for the search engines.
If someone has a specific question about, for example, why a site dropped, I think it’s fair and justifiable and defensible to tell them why that site dropped. But for example, our most recent algorithm does contain signals that can be gamed. If that one were 100 percent transparent, the bad guys would know how to optimize their way back into the rankings
Lot of ups and downs are there. To my surprise new sites and dead sites are picked up in our domain that is stock market and active sites are loosing rank... Sounds funny but yes its happening.
To retain your website PR as well as upon SERP you must update the content of your site regularly not so fast but slowly.
The main purpose of Panda update is to reduce the rankings of low quality sites. The main losers are found to be comparison sites, review sites and voucher sites. Sites containing lot of sponsored ads are also affected. All this is due to Google's ultimate focus on best user experience possible.
Google panda will only effect your site if it has low quality content, duplicate or there is too much spamming.
Google Panda is all about “User Behavior in relation to each page of your website (or sets of pages on your site). Bounce rate is a large part of the user behavior formula, and that’s certainly come up in the past, when discussing Panda. So bounce rate and content duplicate is major factor in Panda.