I want to share a tip that has worked for me recently both in terms of generating some traffic for high priority keywords and getting unsolicited backlinks: For those of you that offer legitimate newsworthy updates regularly, at least a few times a week, it definitely would be worthwhile to check out http://www.google.co.uk/support/news_pub/ and see if you're a good match for Google News. Google News is a great way to rank for keywords that you would normally be unable to get traffic from as there is significantly less competition and it's date based so if you article is the most recent, it will appear closer to the top. You need to be approved by Google to be indexed for Google News, but they offer a number of suggestions on their page for how to ensure your content and site fit their requirements. I don't believe that content indexed by Google News has a major benefit in the regular Google search results however Google News shows up in feed readers, and is much more likely to get scraped for other site's content (thus generating more backlinks) than the typical results. Overall, you will probably see a small boost in traffic from news.google.com and feed readers, as well as a boost in unsolicited backlinks if you follow the guidelines on http://www.google.co.uk/support/news_pub/ and get your site on Google News.