Hi All, I was going through one of my client search term and found that in right side of Google Search results - they have started suggesting the brand. PFA the screenshot (Marked in Red) Kindly suggest how does this appear?
When a brand has enough backlinks built to it, Google will often associate a keyword with that brand/website and give it sitelinks. If a brand also has a wikipedia page on it, it will often list a brief description, images and other relevant data about the company on the side. It also works for movies - try searching a movie title and you will see that it not only displays the box art, description of the movie (and possibly show times), but also the actors in the movie (which I can only assume is pulled from Wikipedia and IMDB).
When people associate a brand with a keyword for its credibility, relevancy and authority, Google thinks that its extremely important to have that result at the top of the SERP for users to find it faster. That result is just a case of that.
I also suggest you to have Information regarding Author Tag and Author Ship for Google plus this also helps lots where you fins a article or company then google suggests your profile with your profile.