Hello All, What are some wise practices to use when posting a vehicle on GMB? I have been trying to test different Ad copy month to month with changing up the verbiage but I am still seeing about 1 or 2 clicks but about 100+ views per post. How can I increase conversions on organic platforms such as this? My call to action buttons have been "Learn More"
The search usually starts with "Used cars for sale" or "Chevy dealerships near me", etc. Fewer people will immediately search for "BMW i3" or "Mazda6" or they will search for them for a different reason. If I were you I'd keep trying different ads for my business, not an individual vehicle. The more quality info you give up front the better the outcome will be. I am not an expert in this, but I can safely assume it's all about a good, attractive ad and relevant keywords (the more the merrier). Basically, make yourself look good and stuff your ad with pertinent keywords. Most importantly, don't be like this guy:
Are you talking about Ad's through Adwords or posts on GMB? Either way you need to use high quality images and epic titles with call-to-actions. I assume you're selling vehicles. I'd use terms like Only $XXX Down, No Credit Check, Hassle Free Financing, Buy Here Pay Here, etc. Whatever applies to your business. See what kind of call-to-actions your competitors are using as well, you don't have to reinvent the wheel.