Dumb question but if I create an ad that only targets mobile devices, it should direct viewers to a mobile optimized website, right? Because I am a little confused since Google owns Admob and they do not do keyword targeting... You can only target by device, sex, and age (or am I missing something). So what is the best way to target prospects on Admob, if there is a way, other than age and sex? Simply flag your prospects?
I've yet to have a mobile device only campaign but I'm itching for the right client to come along. I'll have to check but I don't think there's any rule in Adwords that says your site must be optimized for mobiles.