Set up a mobile version of a site, and slapped on the Adsense for mobile, and get a fair few hits each day, but not much action on the ads. Is this normal?
Me too, I did it and can report the same thing, very low CTR while the ad is located visible as soon as one comes to the site, and on every pages. Maybe bad targeting, or just more internet savvy users on mobile phones, don't know why.
I suspect the latter. Also when mobile you're a bit more focused and looking for specific things (I am, anyway) I just bleep over any ads I see.
Yes, it's maybe harder to click, and slower to load a page than when on a computer, so anybody has more time for thinking what to click.
I agree. I think right now the ads are harder to click because of visibility and most people on phones are not really just browsing, there looking for fast solutions.