Google, Microsoft, and Yahoo teamed up to combat click fraud

Three search companies, Google, Microsoft, and Yahoo, have teamed up to create an alliance to combat click fraud. The fact that these three bitter rivals can team up shows just how serious the industry has become about preserving the current online advertising boom that is currently underway. From the article: "Click fraud has attracted an increasing amount of attention amid class-action lawsuits and industry studies asserting advertisers have been collectively overcharged by more than $1 billion for bogus sales leads during the past four years. Google and Yahoo contend that those estimates are gross exaggerations generated by opportunistic lawyers and online advertising consultants hoping to cash in on the anxieties triggered by their calculations."

http://www.nwfdailynews.com/articleArchive/aug2006/clickfraudteam.php
http://slashdot.org/article.pl?sid=06/08/02/1610235

 

This has been done a lot in the last few days.

 

I guess that is good for us because less fraud means higher paying and more ads. Just out of curiousity what does microsoft have to do with it? Do they have a CPC program?

 

AdCenter is Microsofts CPC program

 

Does microsoft offer it to publishers already? if not yet I guess they don't have business in there