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Google Medic Aug 2018 Update - what you know so far

Discussion in 'Search Engine Optimization' started by Guntzenbach Conrad, Sep 12, 2018.

  1. #1
    Good morning,

    Early august there was a major google algorithm update, dubbed the "Medic Update". what are your opinions in mitigating this update?

    From my Opinion its Mainly:
    -Content Length
    -Mobile Optimization
    -And perhaps, I THINK its update frequency.

    Let's share

    Thank you
    SEMrush
     
    Guntzenbach Conrad, Sep 12, 2018 IP
    SEMrush
  2. kjh-08

    kjh-08 Well-Known Member

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    #2
    They dubbed it incorrectly as a medic update as testing didn't conclude this on a large group of these niche sites. Can't recall what the final results were, but EAT would be a major factor in these kind of niches.
    Those factors you list could pertain to any niche.
     
    kjh-08, Sep 13, 2018 IP
  3. Guntzenbach Conrad

    Guntzenbach Conrad Greenhorn

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    #3
    Hi KJH,

    thanks for your reply. EAT as in food?

    I know my opinion applies to SEO factors for ranking, but what I specifically meant was the increase in stringency.

    Regards
     
    Guntzenbach Conrad, Sep 13, 2018 IP
  4. kjh-08

    kjh-08 Well-Known Member

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    #4
    No, Expertise/Authoritativeness/Trust = EAT
    You must obtain these for YMYL(Your money your life) niches. Anything that deals with financial/health sites that could seriously affect someone's life google takes serious now. (ex. bad advise)
     
    kjh-08, Sep 14, 2018 IP
  5. Alex_R

    Alex_R Member

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    #5
    From what I see this update has targetted:
    1) Sites with a bad UI. So focus on getting better onsite metrics.
    2) Sites without a brand behind them. Create pages like careers, fully completed social profiles, legal pages, contact page, about pages, etc.

    Too many skimpy sites that just scream SEO sites, and these have been hit.
     
    Alex_R, Oct 5, 2018 IP