Setup the google Maps assignment for your website Next go to your google AdWords account and create a new campaign, and name it something like Map Advert Utilise the terms (Ads and Keywords) from an existing campaign Add additional keywords relevant to the locality (in the example above "San Francisco") Now go the locality option and place the business in the map and set the option to a relative audience (either by radius or Cities / Towns) Under this new campaign is a campaign number (looks like GA-66488798) Copy this campaign number into the Google Maps assignment Allow about 3 days, then check within Google Maps (search just your business name)