Google loses $90 million PPC Fraud case

For the rest of the story http://news.moneycentral.msn.com/provider/providerarticle.asp?feed=OBR&Date=20060308&ID=5566916

 

Here is another one.

http://www.internetoutsider.com/2006/03/google_clickfra.html

 

Link doesn't work. Just do a search for Google settlement. Also, all Adwords advertisers have already received an e-mail about this...

 

Lucky them.

Pete

 

I'm not a lawyer, but my take on this issues is this...

Settling this means that there is no precedent, it is not a legal loss. This is an important distinction, as reading the article it sounds like this is a precedent in a legal sense. What it means is that the courts and the public will not hear the details of this case.

What I would imagine is that Google did not want to discuss it's fraud handling procedures in depth, especially as they were several years ago. I'd be willing to bet they were a bit lax to start and felt it would be possible for them to be found a bit negligent.

To them, $90m and I'm sure a new fraud detection and reimbursement strategy is simply "not material" to their ongoing efforts. If I was a shareholder I'd just want to know that the problem was gone and that things were now handled in a much more responsible way than they were initially.

However, I am no lawyer. Feel free to flame me for my viewpoint...

 

I will have to look into this for the thousands I dropped on a hosting venture a while back. Thanks...

 

is one and the same as long as they do not filter out all spam sites that uses AdSense. There should be some kind of quality of a site to be able to place ads on it and Google have the means to check us out before we put ads on our sites.

 

uh, 90'000'000 $ is nice money to lose;

 

I wish I was on the receiving end of that money