Google loses $90 million PPC Fraud case

Discussion in 'Pay Per Click Advertising' started by dougadam, Jun 12, 2006.

  1. tschrock

    tschrock Peon

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  2. brian394

    brian394 Well-Known Member

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    #3
    Link doesn't work. Just do a search for Google settlement. Also, all Adwords advertisers have already received an e-mail about this...
     
    brian394, Jun 12, 2006 IP
  3. GADOOD

    GADOOD Peon

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    #4
    Lucky them.

    Pete
     
    GADOOD, Jun 12, 2006 IP
  4. Grokodile

    Grokodile Peon

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    #5
    I'm not a lawyer, but my take on this issues is this...

    Settling this means that there is no precedent, it is not a legal loss. This is an important distinction, as reading the article it sounds like this is a precedent in a legal sense. What it means is that the courts and the public will not hear the details of this case.

    What I would imagine is that Google did not want to discuss it's fraud handling procedures in depth, especially as they were several years ago. I'd be willing to bet they were a bit lax to start and felt it would be possible for them to be found a bit negligent.

    To them, $90m and I'm sure a new fraud detection and reimbursement strategy is simply "not material" to their ongoing efforts. If I was a shareholder I'd just want to know that the problem was gone and that things were now handled in a much more responsible way than they were initially.

    However, I am no lawyer. Feel free to flame me for my viewpoint... :cool:
     
    Grokodile, Jun 12, 2006 IP
  5. ServerUnion

    ServerUnion Peon

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    #6
    I will have to look into this for the thousands I dropped on a hosting venture a while back. Thanks...
     
    ServerUnion, Jun 12, 2006 IP
  6. MikeSwede

    MikeSwede Peon

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    #7
    is one and the same as long as they do not filter out all spam sites that uses AdSense. There should be some kind of quality of a site to be able to place ads on it and Google have the means to check us out before we put ads on our sites.
     
    MikeSwede, Jun 12, 2006 IP
  7. MN Sandy

    MN Sandy Guest

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    #8
    uh, 90'000'000 $ is nice money to lose;
     
    MN Sandy, Jun 13, 2006 IP
  8. maldives

    maldives Prominent Member

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    #9
    I wish I was on the receiving end of that money :D :(
     
    maldives, Jun 13, 2006 IP